What is SEM/SEO?

What's it All About?

Search Engine Marketing (SEM) encompasses a range of activities, designed to generate traffic to a website by utilising the functionality that has been built by the giants of the Search Industry such as Google, MSN and Yahoo. These companies now dominate the internet, and Search engines have become the most common way for internet users to locate goods and services, do research, or just look for useless tidbits of information. The big question is; in this massive and rapidly rising sea of websites, how does a user locate your special island?

The two most common SEM techniques are Search Engine Optimisation (SEO), which utilises the organic (or free) search functionality provided by the Search Engines, and Paid Search (or PPC).

Search Engine Optimisation (SEO) is the process of fine tuning a website so that it is visible in the search engines for its products and services. A vast majority of Internet users utilise a search engine to find what they are looking for online and it is essential, in order to attract the users looking for your product or service that your website is optimised to rank high (within the first 30 results) on the popular search engines.

For further details on search engine optimisation either contact us online or give us a call on (028) 90 36 44 55